The advent of e-commerce and innovations in technology has created a no level playing field for traditional brick & mortar retailers. Traditional retailers are undergoing a paradigm shift in the delivery system, along with offline delivery they are also into online delivery. Traditional retailers have started imbibing technology extensively to meet the growing customer expectations such as lesser waiting time, availability of products, fast delivery, ease of payment, etc.,
Analytics enables to know the customer expectations and accordingly use technology to cater to customer needs and delight the customer. Continuously delighted customers would be bound to become loyal customers.
Retail Analytics Services
Behavioural Analytics
Our analytics team is expertise in understanding consumer behaviour in ecommerce platforms,
web & mobile applications and develop a predictive model
Technographic Segmentation & Profiling
Technographic segmentation is the powerful tool for segmenting
and profiling customers on the basis of their attitude towards
technology, owning right technology & usage of technology. Our Analytics
team shares expertise in Technographic segmentation & profiling of customers.
Technographic segmented clusters are more action oriented and hence forms
the basis for devising all operational strategies for special offers,
special discounts and seasonal offers, etc.,
.
Identifying Opportunity Clusters for Product Targeting
Opportunity clusters form positional segments and are used for
all positional strategies such as brand promotion, launch of new
outlet, etc., These segments are formed on the basis of customers’
emotional attachment towards the brand and their attitude towards technology & lifestyle
Supply Chain Analytics
Supply Chain is vital for retail especially with
increasing ecommerce preference for purchase by consumer;
supply chain forms the core for success of retail in contemporary.
Supply chain strategy would be effective only if the data pertaining to product sales,
customer purchases, repeat purchases, suppliers’ data, time of sale, time of delivery, etc.,
are properly analysed by analytics.
Additional Analytical Insights
- Additional Analytical Insights
- Reduce out-of stock
- Optimize delivery time
- Reduce waiting time