Himalaya Drug Company using SAS VA to develop Customer Insight, Competitiveness and Operational Efficiency

With operations in over 90 countries, Himalaya’s herbal products are prescribed by more than 400,000 doctors worldwide, and millions of customers trust them for their health and personal care needs. Himalaya’s major thrust lies in making herbal wellness a component of every abode via herbal solutions predicated on science. With an intricate global distribution network coupled with high volumes of transactional data accumulating by the day, it was imminent to engender a multi-level overtness across their facilities to potentiate analysts and managers for a data-driven decision making.

With SAS Visual Analytics, the business analytics team no longer needs to wait for the cessation of the month to analyze the business performance and respective KPIs. Instead, executives have au courant overtness of latest insights predicated on refreshed data, which enables them to make nimble decisions swiftly and confidently.

Significantly enhanced commercial effectiveness

Himalaya makes paramount investments in the sales and marketing activities through sundry campaigns, promotional inputs, sponsorships, and trade-offers keeping their business objectives in perspective. Analyzing whether these investments are indeed translating into incremental sales or deep-diving to answer different what-if scenarios like ‘which campaigns or trade-offers have prospered, and which ones did not’, were critical to the business. Albeit, tracking the returns on these investments has never been easy.

Transforming this information into a coherent dashboard was a daunting task because of the volumes of data which, sometimes resulted in missed opportunities.

With SAS Visual Analytics there’s been an expeditious turnaround time of daily-level granular reporting spanning multiple business teams including Supply Chain & Operations, Finance, Sales & Marketing among others to enable a more expeditious decision-making capability. Ad hoc analytical and reporting capabilities in SAS Visual Analytics enabled Himalaya to significantly enhance their productivity and an overall commercial effectivity.

Challenge:

• Engendering of a flexible, utilizer-cordial solution for visualizing astronomically immense quantities of transactional data for expeditious decision-making
• Lack of credible mechanism to track critical KPIs like the return on investments among others
• Equip the business units to quantify performance and avail in orchestrating for the future

Benefits:

• Avails in taking prompt and rectify proactive business decision for overall commercial efficacy
• More expeditious turnaround of reports and explorations at varying hierarchies
• Instant and customized utilizer-driven report generation
• Identifies data patterns and trends for deeper investigations to business quandaries

Discovering hidden insights

Data Preparatory activities were seamlessly procured through building efficacious data manipulations on SAS Enterprise Guide, with compulsory exceptional business logic and scenarios designed in the process to harmonize data emanating from varied transactional sources.

Sincere commitment and utmost faith in the quality and integrity of the data enabled Himalaya to make expeditious apprised decisions to outpace the market.

SAS Visual Analytics avails Himalaya reinforce that faith with confidence. With exhaustive data manipulations and business logic built in the solution, amalgamated with an appealing interface, analysts can focus more on fetching answers rather than validating business scenarios.