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How Data science is transforming Web development
Data science is helping so many businesses irrespective of them being B2B or B2C. But in this article, we are going to talk more about its role in one of the biggest B2B industries — Custom Web Development. If you are a web developer, you must not ignore the rise of data science in your profession.
1. Redefining the Software Solutions: Web developers used to be creative with page layouts and menu details. It was generally guesswork. But now data science tells the web developers about the layouts and details of the competitor websites. Hence, they can propose a unique design after carefully evaluating the competition.
Also with the help of the latest analytical tools, web developers can know what the requirements of the end-users are. They can suggest particular functions or features that are popular among the customers based on the analysis of consumer data. In this way, data science is assisting the developers in providing better and faster software solutions to their clients.
2. Automatic Updates: Gone are the days when updates had to be manually administered by the developers. This is the era of automation. The machine learning-enabled tools to analyze consumer behavior and data available on social media platforms to come up with required updates. The websites are made self-learning so that they can improve themselves with the changing demands of the customers. It is possible only because data science is doing its job perfectly.
Although this part is still facing some challenges with creating customized solutions for different clients, soon custom web development services will make it a piece of cake with the help of data science.
3. Customizing for end-users: We got the idea that how web development can be customized for the clients using data science, but the real goal should be the satisfaction of end-users. And satisfaction is a dependent variable of personalization. To create a personalized product for the users, you need to know them, and in this regard, data science is actually helping web developers.
The spending habits, interest areas, preferred websites, geographical location, age, gender, etc. all this information of the end-users are used to create algorithmic models which can predict the consumer's alignment towards your web apps. Using these models, you can not only give the user a personalized experience on the website but also strategically place your ads targeting specific customer segments, thus, creating a win-win situation for both buyer and seller.
4. Changing Hot-Skills
Apart from changing the way the web is being designed by the developers, data science is influencing the transformation of web development in one more way, i.e., by revolutionizing the job market. With the ever-changing needs of the industry, a custom web development company wants employees equipped with the skills of using the latest data and analytics tools.
The developers looking for jobs today are expected to have knowledge of tools like python and google analytics. They are asked about their proficiency in creating AI and ML programs in their interviews. Therefore, to stay relevant, one has to stay updated.
5. Customers' expectations
Do you get irritated when the Uber driver calls you to ask about your pick-up location when it can be easily tracked by the GPS and clearly displayed on the screen of his device? Won't you feel uncomfortable if you misspell something while typing on your messenger and autocorrect stops helping? And don't you feel nice when you buy a phone online and the web app suggests your latest phone covers for it?
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